About us

What would you do if you weren't afraid?

It started out as a distant dream. The what ifs? and the wouldn’t
it be cool?
And soon, the what ifs evolved into why not.

Turns out, the corporate world isn’t for everyone. And when we realized that you could trade in a corporate ladder for a teak wooden ladder with modern accents, we took a step back to reflect and prioritize our mental health. We started thinking about what brought us joy and the examples we were setting for our children. We thought about what would happen if our kids weren’t happy, the answer would be simple. We would tell them that life is short and to find something that fuelled their passions – so why not follow our own advice?

Now, the what ifs have evolved into a balls-to-the-wall commitment that has us jumping into the home décor space with both feet. And we couldn't be happier.

We can't wait to see you.

Jess & Alex